This training guides you through every stage of creating, developing and marketing a product, from the initial idea to its market launch. Designed for aspiring entrepreneurs, brand creators and project initiators, it enables you to master the tools and methods needed to build a profitable and sustainable project.
Learning objectives
Identify a market opportunity
Design and develop a product that meets customer needs
Conduct an effective market study
Develop a solid business plan
Define a marketing strategy
Understand the legal and regulatory aspects
Prepare the launch and growth of the business
Highlights
Hands-on training based on real projects
Mentoring by entrepreneurship experts
Professional tools and ready-to-use templates
Case studies and practical workshops
Developing your own project during the training
Training certificate issued at the end of the course
Detailed curriculum
Introduction to entrepreneurship and product innovation
Idea generation and concept validation
Market study and competitor analysis
Product development and positioning
Brand creation and visual identity
Calculating production costs and setting prices
Supplier and supply-chain management
Building the business plan
Marketing, sales and distribution
Digital marketing and e-commerce
Project financing and growth
Skills gained
Design a competitive productConduct a professional market studyAssess the profitability of a projectBuild an effective commercial strategyDevelop a strong brandPrepare the launch and growth of your business
Who it's for
Project initiatorsAspiring entrepreneursBrand creatorsArtisans and producersRecent graduatesProfessionals looking to launch a new product
Career paths
Launching a brand or a productCreating a high-performing, sustainable business